This week we’re talking to five CMOs to understand how they navigate their way up the corporate ladder to become some of the most prominent marketers in the world. Joining us for the second installment of the CMO Week is Alan Gellman from CMO Coaches. Today we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. Alan is CMO at Credible, which is a lending marketplace that brings simplicity, choice, and unbiased support to all of life’s important financial decisions. Prior to his current role, Alan worked as the CMO at Esurance, and as SVP of Digital Marketing at Wells Fargo. He’s been named by Business Insider as one of “The 50 Most Innovative CMOs in the World.”
Nancy Zwiers: Up Your Game in Innovation
Nancy Zwiers began her brand-building career at Procter & Gamble, where she developed a strong strategic foundation that would propel her into leadership roles in the toy industry.
Craig Coffey: Up Your Game in Becoming A Better Leader
Executive coach Craig A. Coffey, PCC, who has worked with top brands like AT&T, Logitech, and PepsiCo, shares powerful insights from his senior leadership experience.
Carilu Dietrich: Up Your Game in Working with Your CEO and Board
Carilu Dietrich is a former CMO who played a pivotal role in taking Atlassian public. She now advises CEOs and CMOs of high-growth B2B tech companies..