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Craig Coffey: Becoming a Better Leader

by Ripcord
October 30, 2024
241 likes

Craig Coffey is an executive coach dedicated to helping leaders unlock their potential, build stronger teams, and drive results. Drawing from his experience in senior management roles at Fortune 200 companies, Craig understands the complex challenges executives face and provides tailored coaching to help them grow. He is a champion of Diversity, Equity, Inclusion & Belonging, bringing valuable perspective to his coaching practice.Craig holds coaching credentials from the International Coaching Federation (ICF), the leading governing body in the profession, and his client list includes prominent organizations like AT&T, Logitech, LinkedIn, Yum! Brands, and PepsiCo, demonstrating his wide-reaching impact across sectors.

Before becoming a coach, Craig held senior-level roles in Marketing and General Management at Kraft, Pizza Hut, PepsiCo, Nokia, and Wells Fargo. His expertise in building global brands and businesses gives him unique insight into what it takes to lead effectively. Craig believes that leadership is earned, not given and that many executives reach leadership roles due to their tenure or expertise but unfortunately lack experience in leading teams. Authentic leadership isn’t about titles or office size—it’s built through credibility and trust. Craig emphasizes that self-awareness, vulnerability, and a commitment to personal development are key to earning the respect of your team.

Oftentimes, new leaders will jump into their roles without fully understanding how to lead themselves. Craig stresses that self-regulation, authenticity, and maintaining emotional balance are crucial qualities for any leader. Leaders must also foster trust by being reliable and vulnerable while creating an environment of psychological safety and encouraging team development through delegation.

Craig notes that today’s leaders face unique challenges, in managing diverse teams and transitioning from transactional to relational workplace dynamics. Craig advocates for using the SCARF model to guide teams through change and staying attuned to industry shifts to keep departments efficient and adaptive. For those seeking an executive coach, Craig advises choosing someone who respects confidentiality, understands success measures, has experience working with senior leaders, and knows how to challenge and stretch clients while preserving their authenticity.

 

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Nancy Zwiers: Accelerating Innovation

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Nancy Zwiers began her brand-building career at Procter & Gamble, where she developed a strong strategic foundation that would propel her into leadership roles in the toy industry.

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Carilu Dietrich: Working with Your CEO and Board

October 23, 2024

Carilu Dietrich is a former CMO who played a pivotal role in taking Atlassian public. She now advises CEOs and CMOs of high-growth B2B tech companies..

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Alan Gellman: Building Influence in the C-Suite

October 16, 2024

Alan Gellman is the CEO and founder of Convivo Leadership, where he serves as an executive coach focused on helping leaders and their teams achieve greater success.

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